Trademark is the name, symbol, figure, letter, word, smell, sound or logo adopted and used by a business in order to designate the goods/services they offer, and to distinguish them from those offered by others.For businesses operating in a competitive marketplace, it is important to protect your business assets as well as distinguish your brands. A registered trademark can give you that extra edge in the marketplace, protecting your brand and settingyou apart from your competitors. A registered trademark is a valuable and tradeable property.